Something Is Coming
We’ve been quiet lately. Not because things have slowed down, the opposite.
For the past 10 days, Jaclyn and I have been completely in it.
Meetings stacked on meetings. Calls with suppliers across the world trying to make timelines that honestly felt impossible at first. Back and forth with lawyers. Conversations with teams. Decisions that somehow all felt urgent at the same time.
Our phones don’t stop. I’m not exaggerating when I say we’ve probably sent close to a million texts to each other. Our inboxes have filled up, been cleared out, and filled up again more times than I can count. It’s been constant.
We’ve divided and conquered everything we could, but it still feels like we’re both everywhere at once.
And we are tired. Really tired.
But also we haven’t felt this kind of excitement in a long time.
There’s something shifting.
We’ve been building toward a new chapter for LOXX. One that feels bigger than just a product. It’s about vision. It’s about elegance in a way that feels intentional, not forced. It’s about creating a kind of culture around what we’re doing, something people actually feel part of.
There’s an aura to it. That’s the only way I can describe it right now.
And at the core of all of it is innovation. Not just for the sake of being different, but because we genuinely believe there’s a better way to do what we’re doing.
We wish we could tell you everything. We really do.
But we’re not quite there yet.
What we can say is this, next week is the week.
Everything we’ve been working on, every late night, every call, every moment where we looked at each other and said are we actually doing this, it all leads to what we’re about to share.
We cannot wait to see your reactions. To hear what you think. To finally let you in on what has been taking up every second of our days.
And more than anything, thank you.
To everyone who has supported LOXX, followed along, purchased, shared, believed in what we’re building, you’re the reason we get to even have moments like this.
The future of LOXX feels very real to us right now.
And we’re ready to take it to the next level.
With you.
Amanda, for Jaclyn and I