For the last month, we were sitting on the biggest secret of our brand journey. Behind the scenes, we were quietly becoming something new. A new name, a new identity, a whole new chapter and keeping it from the people who have supported us from the beginning was genuinely one of the hardest things we have ever done.

But now VEÇAI is out in the world, and we are still pinching ourselves. The rebrand we poured everything into is finally real, finally visible, and finally ours to share with all of you.

"This weekend isn't just our first event. It's our first everything as VEÇAI."

And what a way to kick it off. This weekend we are heading to the Metro Toronto Convention Centre as part of the Pharmasave Canada event, showing their network of 900 Canadian stores why VEÇAI is the must have product of 2026. We are going to be in every beach bag, at every summer gathering, and at the top of everyone's gift list and events like this are exactly how that happens.

We will be honest with you the way we always have been: the rebrand is still in motion. There is a lot on order, a lot still to come in, and we are making moves as fast as we can. But that is what makes this moment so exciting. We are building something in real time, and you are here for all of it.

As for what we have in store this summer, all we will say for now is: bring your camera. There will be lots of photos this weekend, and we cannot promise there won't be a photobomber or two along the way. The hints are coming. The surprises are coming. VEÇAI is just getting started.

See you at the MTCC.

With so much love and zero chill,

Jaclyn + Amanda