Behind the Brand: A Day in the Life of the LOXX Girls

Ever wonder what really goes on behind the scenes at LOXX?
Spoiler alert: it’s not all pretty bottles and cute content 😅

A typical day usually starts early — and by early we mean coffee first (for Amanda, Jaclyn is superwoman and can somehow function without coffee ?!?) … always. Before the day even really begins, we’re already checking emails, answering messages, and making mental to-do lists that somehow keep getting longer instead of shorter.

Then it’s straight into mixing, bottling, and packing. Our space quickly turns into controlled chaos — fragrances in the air, bottles everywhere, labels being applied, and someone always asking, “Wait… did we already do this one?”

Somewhere in between all of that, we’re editing the website, uploading products, fixing something that broke five minutes after we thought it was perfect, and replying to emails like, “Yes! Absolutely! We’d love to!” — while silently panicking just a little inside.

There’s a lot of laughing.
A little stressing.
A lot of problem-solving on the fly.

And definitely too much coffee (Amanda), and not enough food (we forget to eat!). ☕

Not every day is glamorous — but every day is ours. We’re building something from the ground up, learning as we go, and figuring it out together. Some days feel overwhelming, but those are usually the same days we step back and think, wow… look how far we’ve come.

By the end of the day, we’re tired. Like, sit-on-the-couch-and-don’t-move tired. But we’re also proud. Proud of the products we’re creating, proud of the brand we’re growing, and proud of ourselves for showing up — even on the hard days.

This is the real life of the LOXX Girls.
A little chaotic.
A little messy.
A whole lot of heart.

And we wouldn’t trade it for anything.

Thanks for coming along for the ride — trust us, there’s so much more to come. 💛